GEO Certified ProfessionalShow you can do GEO well, and honestly
Who it is for
Practitioners who already work in search, content or digital marketing and now advise on AI search.
You do not need a GEO job title. You do need enough hands-on experience to answer scenario questions about real client situations.
Eligibility
- At least two years in SEO, content strategy, digital PR or a related field
- A short summary of relevant work, reviewed before the assessment
- Acceptance of the code of conduct
- No certificate revoked in the past 24 months
Syllabus
- 01
GEO fundamentals
Definitions, scope, limits, and the relationship to SEO.
- 02
AI search systems
Retrieval, synthesis and attribution; how systems differ.
- 03
Search intent
Grouping queries by intent and why visibility varies between groups.
- 04
Entity optimization
Identity, attributes, relationships, disambiguation.
- 05
Content strategy
Self-contained passages, direct answers, scope and dating.
- 06
Digital authority
How independent sources shape representation.
- 07
Citations and sourcing
What makes a page citable; transparent attribution.
- 08
Technical accessibility
Crawl access, rendering, structure.
- 09
Structured information
Schema, tables, specifications, machine-readable policies.
- 10
Brand consistency
Aligning descriptions across owned and third-party profiles.
- 11
Measurement
Query sets, sampling, separate measures, stating limits.
- 12
Ethical GEO practices
The code of conduct and how to apply it with clients.
Learning objectives
- Explain GEO, its limits and its relationship to SEO to a client
- Design a query set grouped by intent for a given business
- Diagnose why an organisation is retrieved but not mentioned
- Plan entity work that resolves inconsistent descriptions
- Restructure content so passages stand alone
- Report AI visibility with methods and limits stated
- Recognise and refuse manipulative tactics
- Prioritise recommendations by dependency and effort
Assessment
- Format
- Online, remotely proctored, 90 minutes
- Questions
- 50 multiple-choice and 3 short written scenarios
- Pass mark
- 70% overall, with every scenario answered satisfactorily
- Resits
- One resit included within 60 days
- Validity
- 12 months from issue
- Renewal
- Shorter reassessment on changes in the current Standard version
- Fee (placeholder)
- €490; renewal €190
Candidate code of ethics
Certified professionals commit not to guarantee AI placements, fabricate citations or reviews, create deceptive entities, or misreport results.
Read the code of conductQuestions
Do I need to take a course first?
No. Training is optional and separate from assessment, so that the people who teach are not the people who assess.
Can my employer pay?
Yes. The certificate is issued to you personally and stays with you if you change jobs.
Is my score published?
No. The registry shows only your name, country, certification, ID, status and dates.
Apply as a professional
We review eligibility first. No fee is charged until your application is accepted.