ResearchWhat we know about AI search, and how we know it
Methodology, research notes and practical guidance. We publish our methods with our findings, cite our sources, and say when evidence is thin.
- Standards UpdatesGEO Standard v1.0: scope and design decisionsWhy the first version assesses ten areas, separates measures, and excludes guarantees.6 min read
- GEO ResearchThe limits of measuring AI searchVariance, personalisation and opaque systems: what any AI visibility number can and cannot tell you.5 min read
- AI SearchWhat is Generative Engine Optimization?A plain definition of GEO, what it changes about search work, and what it cannot promise.6 min read
- SEO + GEOSEO and GEO: how they relateGEO does not replace SEO. Here is where the two disciplines overlap and where they diverge.5 min read
- Technical GEOHow AI search retrieves informationFrom query to cited answer: the retrieval and synthesis steps, and what each means for publishers.7 min read
- ContentWhat makes a website citation-worthyPages get cited when they hold something an answer needs: a definition, a number, a method or a primary source.5 min read
- AI VisibilityHow to measure AI visibilityA repeatable method: define the query set, sample systematically, and report measures separately.8 min read
- Technical GEOEntity optimization: a working guideMake your organisation unambiguous: one name, one description, consistent identifiers, clear relationships.7 min read
- Technical GEOGEO technical audit checklistTwenty checks across access, rendering, structure and entity data.6 min read
Reports in preparation
- In progress
State of GEO 2027
How organisations and agencies approach GEO: practices, team structures and measurement methods. Survey design in progress.
- Planned
AI Search Visibility Benchmark
A sampled benchmark of mention, citation and accuracy rates by industry, using the published measurement method.
- Planned
GEO Agency Benchmark
Anonymised findings from agency certification assessments: common strengths and gaps by criterion.
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