GEO StrategyA prioritised programme that connects content, entity, technical and measurement work.
Teams start GEO with scattered tactics. Without priorities tied to a baseline, effort goes to visible work rather than effective work.
Method
- Start from an audit baseline
- Map gaps to the ten framework areas
- Sequence work by dependency and effort
- Define measures and review cadence
Deliverables
- 12-month GEO roadmap
- Content and entity priorities
- Measurement plan with query sets
- Roles and responsibilities
Ideal for
- In-house teams building a GEO capability
- Organisations with several brands or markets
Process
Baseline
Use an existing audit or run one.Workshops
Two sessions with marketing, content and technical owners.Roadmap
Written plan with sequencing and owners.Review
Quarterly re-measurement against the baseline.
Questions
Do we need an audit first?
Yes. A strategy without a measured baseline cannot set priorities or show progress.
Talk to us about GEO Strategy
We start with what you already know about your AI visibility, and what you do not.