ServicesGEO work, delivered to the Standard
GEO Audit
A measured baseline of how AI systems find and describe your organisation, with prioritised fixes.
The problem
Most organisations do not know whether AI systems mention them, cite them, or describe them correctly, and have no baseline to judge improvements against.
Deliverables
- AI visibility assessment: mention, citation and recommendation rates
- Query analysis by intent
- Entity analysis with accuracy issues and their likely sources
- Source analysis: which pages and third parties are cited
Ideal for: Marketing leaders who need a baseline; Brands seeing inaccurate AI descriptions; Teams planning GEO investment
GEO Strategy
A prioritised programme that connects content, entity, technical and measurement work.
The problem
Teams start GEO with scattered tactics. Without priorities tied to a baseline, effort goes to visible work rather than effective work.
Deliverables
- 12-month GEO roadmap
- Content and entity priorities
- Measurement plan with query sets
- Roles and responsibilities
Ideal for: In-house teams building a GEO capability; Organisations with several brands or markets
AI Visibility Optimization
Implementation support: content restructuring, entity work and technical fixes.
The problem
Recommendations stall when teams lack time or specialist knowledge to implement them.
Deliverables
- Restructured priority content
- Structured data implementation
- Profile alignment
- Cycle reports
Ideal for: Teams with an audit and limited capacity
SEO + GEO
One programme for conventional and AI search, without duplicated effort.
The problem
Running SEO and GEO as separate projects duplicates work and produces conflicting content decisions.
Deliverables
- Combined technical audit
- Unified content plan
- Dual reporting: search performance and AI visibility
Ideal for: Organisations with an existing SEO programme; Agencies adding GEO to SEO retainers
Enterprise GEO
Programme design and governance for organisations with many brands, markets or languages.
The problem
At scale, inconsistent descriptions across brands and markets become the main source of inaccurate AI answers.
Deliverables
- Entity governance model
- Multi-market measurement design
- Team training
- Quarterly executive reporting
Ideal for: Multi-brand organisations; Regulated industries where accuracy matters
Agency White Label GEO
Audits and reports delivered under your agency's brand, using the published methodology.
The problem
Agencies get GEO requests before they have a method, tooling or trained staff.
Deliverables
- White-label audit reports
- Presentation support
- Implementation playbooks
Ideal for: SEO, content and digital agencies
GEO Training
Workshops for in-house teams and agencies, aligned with the certification syllabus.
The problem
Teams pick up GEO from scattered sources and inconsistent advice.
Deliverables
- Half-day or full-day workshop
- Materials and checklists
Ideal for: Marketing and content teams; Agencies preparing for certification
Not sure where to start?
Most engagements begin with an audit, because every later decision depends on a measured baseline.