Code of conduct
Last updated
Template pending legal review. Text in [brackets] will be completed before launch.
Certified professionals and agencies commit to the following.
Honesty with clients
- Do not guarantee rankings, mentions, citations or recommendations in AI systems.
- Explain measurement methods and their limits in every report.
- Do not misreport, cherry-pick or present samples as complete results.
Honesty with users and AI systems
- Do not fabricate citations, statistics, studies, credentials or reviews.
- Do not create fake entities, sources, personas or sites to influence AI answers.
- Do not hide paid placement or present advertising as independent editorial.
- Do not publish spam or mass-produced pages intended to manipulate retrieval.
Professional conduct
- Represent your certification accurately and only while it is valid.
- Disclose conflicts of interest to clients.
- Respect client confidentiality and data protection law.
Breaches may be reported through contact and can lead to suspension or revocation.