Methodology
Measurement principlesNumbers that explain themselves
The principles
Principle
No Black-Box GEO Scores
We will not publish a number simply because a number looks impressive.
Every measurement must identify its methodology, sampling conditions, date, system context, and limitations. Until a scoring method is published with its dimensions, weighting, sampling and uncertainty, there is no GEO score.
- 01
Every metric reports its method
Query set, systems, sampling and definitions travel with the number.
- 02
Every result has a date and sample
When it was observed, and how many runs it is based on.
- 03
AI-system conditions are documented
System, surface, locale, language and session state.
- 04
Mention, citation and recommendation are distinct
They move independently, so they are never blended.
- 05
Measurements are observations, not guarantees
A sample describes what was seen, not what will happen.
- 06
Results state their limitations
What was not covered, and how much results varied.
Before any GEO score is published
A composite score will only be published once its methodology is public, including:
- dimensions and their definitions
- weighting and the reasoning for it
- sampling, AI systems and query methodology
- locale and dates
- limitations, confidence and uncertainty
- a version number, so scores from different versions are never compared
The full method
Query selection, sampling, systems, conditions and metric definitions are documented on the methodology page.