ResearchWhat we know about AI search, and how we know it
Methodology, research notes and practical guidance. We publish our methods with our findings, cite our sources, and say when evidence is thin.
- Technical GEOHow AI search retrieves informationFrom query to cited answer: the retrieval and synthesis steps, and what each means for publishers.7 min read
- Technical GEOEntity optimization: a working guideMake your organisation unambiguous: one name, one description, consistent identifiers, clear relationships.7 min read
- Technical GEOGEO technical audit checklistTwenty checks across access, rendering, structure and entity data.6 min read
Reports in preparation
- In progress
State of GEO 2027
How organisations and agencies approach GEO: practices, team structures and measurement methods. Survey design in progress.
- Planned
AI Search Visibility Benchmark
A sampled benchmark of mention, citation and accuracy rates by industry, using the published measurement method.
- Planned
GEO Agency Benchmark
Anonymised findings from agency certification assessments: common strengths and gaps by criterion.
Get research updates