ArticlesPractical guides to GEO
Plain explanations and working checklists, written for people who do the work.
- AI SearchWhat is Generative Engine Optimization?A plain definition of GEO, what it changes about search work, and what it cannot promise.6 min read
- SEO + GEOSEO and GEO: how they relateGEO does not replace SEO. Here is where the two disciplines overlap and where they diverge.5 min read
- Technical GEOHow AI search retrieves informationFrom query to cited answer: the retrieval and synthesis steps, and what each means for publishers.7 min read
- ContentWhat makes a website citation-worthyPages get cited when they hold something an answer needs: a definition, a number, a method or a primary source.5 min read
- AI VisibilityHow to measure AI visibilityA repeatable method: define the query set, sample systematically, and report measures separately.8 min read
- Technical GEOEntity optimization: a working guideMake your organisation unambiguous: one name, one description, consistent identifiers, clear relationships.7 min read
- Technical GEOGEO technical audit checklistTwenty checks across access, rendering, structure and entity data.6 min read