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• Article What makes a website citation-worthyPages get cited when they hold something an answer needs: a definition, a number, a method or a primary source.
• Glossary Citation: definitionA visible reference from an AI-generated answer to a source document.
• Page GeoAI Optimization: The Standard for Generative Engine OptimizationGeoAI Optimization sets standards, certifies professionals and agencies, and publishes research on Generative Engine Optimization (GEO): visibility in AI-powered search and answers.
• Page GEO Tools: AI visibility measurement (in development)GEO Tools is in development: visibility, mention, citation and entity consistency checks built on the GEO Standard's measurement method. Join the waitlist.
• Page Why GEO mattersAI systems now read, summarise and recommend on people's behalf. What that changes for how organisations are found, described and cited, and what to do about it.
• Page GEO Standard v1.0Full text of the GeoAI Optimization GEO Standard: scope, terminology, principles, requirements, assessment criteria, measurement framework, ethics and documentation.
• Page GEO Certified ProfessionalIndividual GEO certification: eligibility, the 12-part syllabus, assessment format, pass requirements, validity and renewal.
• Page GEO research and guidanceResearch notes, methodology and practical guidance on Generative Engine Optimization, AI search and AI visibility measurement.
• Page GEO articles and guidesPractical guides to Generative Engine Optimization: definitions, SEO vs GEO, how AI search retrieves information, citations, measurement and entity optimization.
• Page GEO glossaryDefinitions of Generative Engine Optimization terms: GEO, AI search, AI visibility, answer engines, citations, entities, source authority, AI retrieval and more.
• Article SEO and GEO: how they relateGEO does not replace SEO. Here is where the two disciplines overlap and where they diverge.
• Article How AI search retrieves informationFrom query to cited answer: the retrieval and synthesis steps, and what each means for publishers.
• Glossary AI visibility: definitionHow often and how accurately an organisation appears in AI-generated answers for a defined set of queries.
• Page Code of conductWhat GEO Certified Professionals and Agencies commit to.
• Page GEO Standard: the published methodologyThe GeoAI Optimization GEO Standard: scope, principles, ten assessment areas, measurement requirements and version history.
• Page Ethical GEO principlesGEO should improve discoverability without compromising trust. The practices GeoAI Optimization and certified holders commit to, and the ones they refuse.
• Page GEO services: audits, strategy, SEO + GEO and enterpriseGEO audits, strategy, implementation, SEO + GEO, enterprise programmes, white-label delivery for agencies, and training.
• Page GEO reportsResearch reports in preparation: State of GEO 2027, the AI Search Visibility Benchmark and the GEO Agency Benchmark.
• Page PricingPrices for GEO certification, GEO audits, consulting and the monitoring platform.
• Article What is Generative Engine Optimization?A plain definition of GEO, what it changes about search work, and what it cannot promise.
• Article How to measure AI visibilityA repeatable method: define the query set, sample systematically, and report measures separately.
• Glossary AI search: definitionSearch experiences in which a model retrieves information and composes an answer, often with cited sources.
• Glossary Answer engine: definitionA system that responds to questions with a composed answer rather than a list of results.
• Glossary Source authority: definitionThe credibility a source carries for a given topic, as judged by independent references and track record.
• Page GEO AuditA measured baseline of how AI systems find and describe your organisation, with prioritised fixes.